@font-face{font-family:"Anton";src:url(/fonts/anton.woff2) format("woff2"),url(/fonts/anton.woff) format("woff");font-weight:400;font-display:swap}
@font-face{font-family:"Archivo";src:url(/fonts/archivo.woff2) format("woff2");font-weight:100 900;font-display:swap}

:root{
  --ink:#000;
  --paper:#fff;
  --stone:#5c5c5c;
  --fog:#ececec;
  --line:#d6d6d6;
  --focus:#2448ff;
  --display:"Anton",Impact,"Arial Narrow",sans-serif;
  --text:"Archivo",system-ui,-apple-system,"Segoe UI",sans-serif;
  --gutter:clamp(16px,4vw,56px);
  --max:1320px;
}
*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}
body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--text);font-size:1.0625rem;line-height:1.6;font-variation-settings:"wdth" 100}
img,iframe{display:block;max-width:100%}
a{color:inherit;text-underline-offset:.2em;text-decoration-thickness:1px}
a:hover{text-decoration-thickness:2px}
:focus-visible{outline:3px solid var(--focus);outline-offset:3px}
.skip{position:absolute;left:-999px;top:8px;background:var(--ink);color:var(--paper);padding:10px 14px;z-index:50}
.skip:focus{left:8px}
.wrap{max-width:var(--max);margin:0 auto;padding:0 var(--gutter)}
p{max-width:62ch}

/* ---------- type ---------- */
.d1,.d2,.d3{font-family:var(--display);font-weight:400;text-transform:uppercase;line-height:.92;letter-spacing:.005em;margin:0}
.d1{font-size:clamp(3.4rem,11vw,10.5rem)}
.d2{font-size:clamp(2.6rem,7vw,6.25rem)}
.d3{font-size:clamp(1.9rem,3.6vw,3rem)}
.outline{color:transparent;-webkit-text-stroke:1.5px currentColor}
.outline{color:transparent;-webkit-text-stroke-color:var(--ink)}
.on-dark .outline{-webkit-text-stroke-color:var(--paper)}
@supports not (-webkit-text-stroke:1px black){.outline{color:inherit}}
.lead{font-size:clamp(1.15rem,1.6vw,1.375rem);line-height:1.5;max-width:46ch}
.muted{color:var(--stone)}

/* ---------- header ---------- */
.site-head{position:absolute;inset:0 0 auto 0;z-index:20}
.site-head .wrap{display:flex;align-items:center;justify-content:space-between;height:88px;gap:24px}
.brand img{width:190px;height:auto}
.on-dark .brand img{filter:invert(1)}
.nav{display:flex;gap:clamp(16px,2.4vw,36px);align-items:center;font-weight:500;font-size:.98rem}
.nav a{text-decoration:none;padding:6px 0}
.nav a:hover,.nav a[aria-current=page]{text-decoration:underline}
.nav .btn{padding:10px 18px}
.menu-toggle{display:none}
@media (max-width:820px){
  .nav{display:none;position:absolute;top:76px;left:var(--gutter);right:var(--gutter);flex-direction:column;align-items:flex-start;gap:4px;background:var(--paper);color:var(--ink);padding:18px 20px;border:1px solid var(--ink)}
  .nav.open{display:flex}
  .nav a{padding:10px 0;font-size:1.1rem}
  .menu-toggle{display:inline-flex;align-items:center;gap:8px;background:none;border:1px solid currentColor;color:inherit;font:inherit;font-weight:600;padding:8px 14px;cursor:pointer}
  .brand img{width:160px}
}
.site-head.on-dark{color:var(--paper)}

/* ---------- buttons ---------- */
.btn{display:inline-block;font-weight:600;text-decoration:none;border:2px solid currentColor;padding:14px 24px;line-height:1.1;transition:background-color .15s,color .15s}
.btn:hover{background:var(--ink);color:var(--paper);border-color:var(--ink)}
.on-dark .btn:hover{background:var(--paper);color:var(--ink);border-color:var(--paper)}
.btn-solid{background:var(--ink);color:var(--paper);border-color:var(--ink)}
.btn-solid:hover{background:var(--paper);color:var(--ink)}
.on-dark .btn-solid{background:var(--paper);color:var(--ink);border-color:var(--paper)}
.on-dark .btn-solid:hover{background:transparent;color:var(--paper)}

/* ---------- hero ---------- */
.hero{position:relative;min-height:100svh;display:flex;align-items:flex-end;background:var(--ink);color:var(--paper);overflow:hidden}
.hero-media{position:absolute;inset:0}
.hero-media img,.hero-media iframe{position:absolute;top:50%;left:50%;width:max(100vw,177.78svh);height:max(56.25vw,100svh);transform:translate(-50%,-50%);object-fit:cover;border:0;pointer-events:none}
.hero-media::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,rgba(0,0,0,.55) 0%,rgba(0,0,0,.25) 40%,rgba(0,0,0,.8) 100%)}
.hero-media img{filter:saturate(.85) brightness(.7)}

/* film dialog */
.film-dialog{border:0;padding:0;background:transparent;width:min(1100px,94vw);max-width:none;color:var(--paper)}
.film-dialog::backdrop{background:rgba(0,0,0,.9)}
.film-frame{position:relative;aspect-ratio:16/9;background:#000}
.film-frame iframe{position:absolute;inset:0;width:100%;height:100%;border:0}
.film-close{display:block;margin:0 0 10px auto;background:none;border:2px solid var(--paper);color:var(--paper);font:600 1rem var(--text);padding:8px 16px;cursor:pointer}
.film-close:hover{background:var(--paper);color:var(--ink)}
.hero .wrap{position:relative;width:100%;padding-top:140px;padding-bottom:clamp(40px,7vw,96px)}
.hero h1{margin:0}
.hero h1 .line{display:block}
.hero-foot{display:grid;grid-template-columns:minmax(0,1fr) auto;gap:32px;align-items:end;margin-top:clamp(28px,4vw,48px)}
.hero-foot p{margin:0}
.hero-actions{display:flex;gap:12px;flex-wrap:wrap}
@media (max-width:820px){.hero-foot{grid-template-columns:1fr}}

/* the one orchestrated moment: outline fills in once on load */
@media (prefers-reduced-motion:no-preference){
  .hero .fill-in{animation:fillIn 1.6s .5s cubic-bezier(.6,0,.2,1) both}
  @keyframes fillIn{from{color:transparent}to{color:var(--paper)}}
}

/* ---------- sections ---------- */
section{padding:clamp(72px,10vw,140px) 0}
.sec-head{display:grid;grid-template-columns:minmax(0,1.1fr) minmax(0,1fr);gap:clamp(24px,5vw,80px);align-items:end;margin-bottom:clamp(40px,6vw,80px)}
.sec-head p{margin:0}
@media (max-width:820px){.sec-head{grid-template-columns:1fr}}

/* clients */
.clients{padding-top:clamp(56px,7vw,96px);padding-bottom:clamp(56px,7vw,96px);border-bottom:1px solid var(--line)}
.clients h2{font-family:var(--text);font-size:1rem;font-weight:500;color:var(--stone);margin:0 0 32px}
.logo-wall{display:grid;grid-template-columns:repeat(6,1fr);gap:0;list-style:none;margin:0;padding:0;border-top:1px solid var(--line);border-left:1px solid var(--line)}
.logo-wall li{display:flex;align-items:center;justify-content:center;aspect-ratio:3/2;border-right:1px solid var(--line);border-bottom:1px solid var(--line);padding:clamp(14px,2.4vw,30px)}
.logo-wall img{max-height:56px;width:auto;max-width:100%;object-fit:contain}
.logo-wall li.more{font-family:var(--display);font-size:clamp(1.3rem,2.4vw,2rem);text-transform:uppercase;line-height:1;text-align:center}
@media (max-width:980px){.logo-wall{grid-template-columns:repeat(4,1fr)}}
@media (max-width:560px){.logo-wall{grid-template-columns:repeat(3,1fr)}.logo-wall img{max-height:40px}}

/* services */
.service{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:clamp(28px,5vw,80px);align-items:center;padding:clamp(40px,6vw,72px) 0;border-top:1px solid var(--ink)}
.service:last-child{border-bottom:1px solid var(--ink)}
.service:nth-child(even) .service-media{order:-1}
.service h3 a{text-decoration:none}
.service h3 a:hover{text-decoration:none;color:transparent;-webkit-text-stroke:1.5px var(--ink)}
.service p{margin:20px 0}
.service figure{margin:0}
.service figure img{width:100%;height:auto;aspect-ratio:4/3;object-fit:cover}
.service figcaption{font-size:.9rem;color:var(--stone);margin-top:10px}
.tags{display:flex;flex-wrap:wrap;gap:8px;list-style:none;padding:0;margin:0 0 24px}
.tags li{border:1px solid var(--line);padding:5px 12px;font-size:.92rem}
.more-link{font-weight:600}
@media (max-width:820px){.service{grid-template-columns:1fr}.service:nth-child(even) .service-media{order:0}}

/* inspire or manipulate */
.dilemma{background:var(--ink);color:var(--paper)}
.dilemma .muted{color:#a8a8a8}
.versus{display:grid;grid-template-columns:1fr auto 1fr;gap:clamp(16px,3vw,40px);align-items:start}
.versus .or{font-family:var(--display);font-size:clamp(2rem,4vw,3.4rem);text-transform:uppercase;align-self:center;color:transparent;-webkit-text-stroke:1.5px var(--paper)}
@media (max-width:820px){.versus{grid-template-columns:1fr}.versus .or{justify-self:start}}
.video{margin:0}
.video-frame{position:relative;aspect-ratio:16/9;background:#1a1a1a}
.video-frame img,.video-frame iframe{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;border:0}
.video-play{position:absolute;inset:0;display:flex;align-items:flex-end;justify-content:flex-start;padding:clamp(12px,2vw,20px);background:transparent;border:0;cursor:pointer;color:var(--ink)}
.video-play span{display:inline-flex;align-items:center;gap:10px;background:var(--ink);color:var(--paper);font:600 1rem var(--text);padding:12px 20px}
.video-play:hover span{background:var(--paper);color:var(--ink);outline:2px solid var(--ink)}
.video-play svg{width:14px;height:14px}
.video figcaption{margin-top:14px}
.video figcaption strong{display:block;font-family:var(--display);font-weight:400;font-size:1.6rem;text-transform:uppercase;letter-spacing:.01em}
.dilemma-text{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:clamp(24px,5vw,80px);margin-top:clamp(48px,6vw,80px)}
.dilemma-text p{margin:0 0 1em}
@media (max-width:820px){.dilemma-text{grid-template-columns:1fr}}

/* principles */
.principles{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(24px,4vw,56px);list-style:none;padding:0;margin:0}
.principles li{border-top:3px solid var(--ink);padding-top:22px}
.principles h3{font-family:var(--display);font-weight:400;font-size:clamp(1.6rem,2.6vw,2.2rem);text-transform:uppercase;line-height:1;margin:0 0 14px}
.principles p{margin:0}
@media (max-width:820px){.principles{grid-template-columns:1fr}}

/* house */
.house{background:var(--fog)}
.house-grid{display:grid;grid-template-columns:minmax(0,1.1fr) minmax(0,1fr);gap:clamp(28px,5vw,80px);align-items:center}
.house-grid img{width:100%;height:auto;aspect-ratio:3/2;object-fit:cover}
.house .btn{margin-top:8px}
.house-links{display:flex;gap:12px;flex-wrap:wrap;margin-top:24px}
@media (max-width:820px){.house-grid{grid-template-columns:1fr}}

/* contact */
.contact{background:var(--ink);color:var(--paper)}
.contact .muted{color:#a8a8a8}
.contact-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(24px,4vw,56px);margin-top:clamp(40px,6vw,72px);padding-top:32px;border-top:1px solid #444}
.contact-grid h3{font:500 .95rem var(--text);color:#a8a8a8;margin:0 0 10px}
.contact-grid p,.contact-grid address{margin:0;font-style:normal;font-size:1.15rem;line-height:1.55}
.contact-grid{grid-template-columns:minmax(0,1.6fr) minmax(0,1fr) minmax(0,1fr)}
.contact-big{display:inline-block;font-family:var(--display);font-size:clamp(1.6rem,2.8vw,2.6rem);line-height:1;text-decoration:none;letter-spacing:.01em;overflow-wrap:anywhere}
.contact-big:hover{color:transparent;-webkit-text-stroke:1.5px var(--paper);text-decoration:none}
.contact-actions{display:flex;flex-wrap:wrap;gap:12px;margin-top:28px}
@media (max-width:820px){.contact-grid{grid-template-columns:1fr}}

/* footer */
.site-foot{background:var(--ink);color:#a8a8a8;font-size:.92rem;padding:28px 0 40px;border-top:1px solid #333}
.site-foot .wrap{display:flex;flex-wrap:wrap;gap:12px 32px;justify-content:space-between}
.site-foot a{color:var(--paper)}
.site-foot p{margin:0;max-width:none}
.foot-sig{font-family:var(--display);font-size:1.4rem;color:var(--paper);text-transform:uppercase;letter-spacing:.02em}

/* service detail page */
.page-hero{padding-top:clamp(150px,18vw,220px);padding-bottom:clamp(48px,6vw,80px)}
.crumbs{font-size:.95rem;color:var(--stone);margin:0 0 28px}
.crumbs a{color:var(--stone)}
.detail{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:clamp(28px,5vw,80px);align-items:start;padding-top:0}
.detail figure{margin:0}
.detail img{width:100%;height:auto}
.detail figcaption{font-size:.9rem;color:var(--stone);margin-top:10px}
.detail h2{font-family:var(--display);font-weight:400;font-size:1.8rem;text-transform:uppercase;margin:36px 0 14px}
@media (max-width:820px){.detail{grid-template-columns:1fr}}
.next-services{border-top:1px solid var(--ink);padding-top:40px}
.next-services ul{list-style:none;padding:0;margin:0;display:flex;flex-wrap:wrap;gap:12px 28px}
.next-services a{font-family:var(--display);font-size:clamp(1.5rem,3vw,2.4rem);text-transform:uppercase;text-decoration:none}
.next-services a:hover{color:transparent;-webkit-text-stroke:1.5px var(--ink)}
.next-services h2{font:500 1rem var(--text);color:var(--stone);margin:0 0 16px}

/* 404 */
.notfound{min-height:80svh;display:flex;align-items:center}
.house-deep{margin:28px 0 0}
.tags a{color:inherit;text-decoration:none}
.tags a:hover,.tags a:focus-visible{text-decoration:underline;text-underline-offset:3px}